We are living through unsettling times. With inflation going through the roof, wars raging across Europe and energy prices at record highs, everyone – employer and employee – is feeling the hurt in our bank accounts.
With employers already starting to cut their budgets and strip back to just providing essential services, HR needs to work smarter, not necessarily harder, to keep up. One of the best ways that you can do this is to create an effective HR strategy: a detailed plan of the priorities, methods, and targets that your department will use going forward.
1) Identify what your organisation needs
One of the things that defines a truly effective HR strategy is a laser-like focus on the needs of the organisation. After all, if you don’t know what your organisation requires when it comes to people management, how can you hope to build a strategy that’s actually effective?
One of the best ways to do this is to carry out some detailed research into your organisation before you take pen to paper (or fingers to keys) in crafting your strategy. You can do this in a number of ways but one of the simplest and most effective methods is to complete a SWOT analysis.
The SWOT framework is used in business planning and strategic planning to help an organisation understand factors inside and outside of the company that affect the chances of achieving particular goals.
SWOT (if you haven’t already guessed) is an acronym. It stands for:
Strengths: Factors that give your organisation an advantage over others
Weaknesses: Factors that hold your organisation back compared to others
Opportunities: Areas that your organisation could engage in to add to its advantage
Threats: Areas that present a potential challenge to your organisation
In an HR strategy, you can use a format like this to assess the current situation of human resources at your organisation and gain a good understanding of its position that can be used to inform your way forward when planning the rest of your strategy.
2) Identify your goals
Good strategies are clear about their purpose – in other words, the specific challenges that they are trying to address or the goals that they are aiming to achieve.
By being crystal clear from the outset about what exactly it is you are trying to achieve in your HR strategy, you will stand a much better chance of focusing your efforts in the right place, rather than adopting a scattergun approach that doesn’t achieve the right results.
To begin with, it’s best to break your strategy down into different sections, based on the specific areas that your strategy will focus on, and then come up with a few goals for each area. Most HR strategies will cover sections like:
- Succession Planning
- Performance Appraisal
Using the information you’ve gathered in step 1, where you carried out your SWOT analysis, try and identify the key goals that the human resources department you’re part of in your organisation needs to work towards for each area. For example, a goal for recruitment could be to reduce recruiting overheads by 10% through smarter higher practices.
List each area and think of three rough goals for each area that you would like to achieve. Engage other people in your organisation in the process and refine them together to populate the broad goals for your entire strategy.
3) Set targets to help you achieve them
Once you’ve created your goals, you can set specific targets to help you achieve them.
Targets are basically smaller objectives that help you reach your overall goal. By setting them, you’ll be able to outline a clear path towards achieving the key goals you’re going to set out in your overall HR strategy.
Sometimes it might feel a bit overwhelming thinking about how to set targets, but luckily there are a few methods to go about creating them.
First, you’ll need to think about all of the key milestones that you’ll need to complete to achieve a particular goal – in other words, you need to break down each area into a beginning, middle and end. Broad goals are essentially made up of smaller targets: like pieces in a jigsaw puzzle. Finding out what those smaller targets need to be will allow you to systematically map out how you can actually achieve a wider goal.
Finding out what those smaller targets need to be will allow you to systematically map out how you can actually achieve a wider goal.
One of the most effective tools for mapping out targets is to use an acronym called SMART. SMART stands for Specific, Measurable, Actionable, Relevant and Time-Limited. We’ve explored this topic in depth in a previous blog, where we delved into the fascinating science behind how your brain sets targets and goals but here’s a refresher on SMART target for you if you didn’t catch it.
A SMART target is:
What exactly is it you want to achieve? Who is going to be responsible for achieving it?
Is the success or failure of the target able to be measured somehow? For example, can you measure results in pounds saved, people hired, existing employees enrolled on training courses, etc?
Is your target within the capabilities of your team and your organisation to achieve?
Is your target grounded in the day-to-day reality of your organisation, and its specific needs?
When does this target need to be achieved by?
4. Plan and build your strategy
We’re not going to lie – building an effective HR strategy can seem like an overwhelming task if you approach it as one massive project.
A more sensible way of planning and building out your strategy is to break it down into its constituent parts. By breaking a bigger task down into smaller sections, you’re able to better manage it. Doing so seems to improve motivation, endurance and your ability to complete a big project efficiently.
For example, imagine you’re driving a car at night, and you break down in the middle of nowhere. You know the road and landscape well and know there’s a pub about 5 miles away that you can use to get help. You decide to walk back to the pub.
5 miles is a pretty hefty walk, so you decide to think about the walk in segments to help you stay motivated. You know it’s about 2 miles until that weird tree, and from there you know it’s a mile to the loch and from there it’s only another mile until the pub. By focusing on the smaller distances between each landmark, rather than the overall total distance, you’re able to keep yourself motivated and steadily progress towards your goal – even though you might be tired, wet and grumpy.
The same holds true when it comes to building out a large, complex strategy. Break the big project down into several smaller ones and you should find that it’s easier to motivate yourself to complete it.
5) Build your communications strategy
By this point you should have the beginnings of a pretty well developed HR strategy. Whilst it might need some tweaking and some editing, the basics are there.
Now that you have the strategy itself, it’s time to think about how you will get the word out about it and tell your organisation about the changes.
A communications strategy doesn’t need to be complicated. It’s literally just a plan of how you will communicate the news that you have a new HR strategy in place. Communications strategies generally have answers to questions like:
- Who are you communicating with?
- Why are you communicating with them?
- How will you communicate with them?
- What methods will you use to communicate with them?
- What channels will you use to communicate with them?
6) Pay attention to retention
It’s been a candidate’s market when it comes to jobs since the world opened up after COVID-19 lockdowns – and that was before the cost of living crisis and rising inflation came out to play.
Following the experience of living through a pandemic, many employees have readjusted their priorities and have fundamentally different visions of work to what many employers are offering. This disconnect between expectation and reality is causing a lot of employees to search for more fulfilling, better-paid jobs. Add into the mix, the fact that inflation is not keeping up with current salaries and wages, and it’s no surprise that more and more employees are expected to leave their jobs and find one that pays more.
As a result, many employers are finding it harder to attract candidates to positions and, more importantly, keep them satisfied in their current positions. Employees are leaving positions, en-masse, in search of those that better align with their new values.
On average, it will probably cost you between £3,000 to £5,000 to hire and onboard a candidate for your position. Even for an organisation faced with calm market conditions, that’s a significant outlay. Price in predictions about inflation reaching heights of 18% and this cost gets even bigger. It’s clear that HR must do something to encourage employees to stay and develop their careers. This means you’ll need to pay close attention to employee retention.
By developing employee retention measures in your strategy, like targeted learning and development and better benefits packages, you can avoid one of the main pitfalls that HR professionals are encountering at the moment – having to spend money hiring new people because employees keep leaving.
7. Asses your progress regularly
If you’ve considered the previous points, you should have created a well-founded HR strategy that you can use to update your organisation’s approach to people management in the coming months.
Naturally though, you’ll find that some parts of your strategy work better than others. As a result, it’s a good idea to continually assess how well your strategy is performing so that you can tweak it if necessary and improve.
Pay particular attention to progress towards targets. Having trouble achieving targets in a particular section usually points to challenges that will need to be addressed. If you catch a small problem in its early stages, you can potentially stop it from turning into a bigger issue further down the line.
Develop your strategy today
Has this guide to creating a HR strategy in a few steps been useful? We hope it’s given you some pointers for how you can create one by following a relatively simple process of steps. Let us know how you get on with creating your HR strategies!
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