5. Utilising the ‘Open To’ section
If you’re not familiar with this section on LinkedIn, it’s set up right beneath your profile picture, giving you the option to being ‘Open To’:
- Finding a new job
- Providing services, or
In this case, you’re likely to choose the first option, where you’ll then be led to a page that will allow you to choose what type of roles you’re open to and where.
This section is incredibly useful if you’re looking for a specific position as well (perhaps even an elevated role), and it offers recruiters and employers more insight into what type of work you’re most excited about.
6. Seeking out recommendations
If you want to optimise your profile while also enhancing your professional credibility, seeking out strong, relevant (and ideally, recent) recommendations is the perfect way to do that.
You can seek out recommendations from colleagues, clients, and employers - both past and present - offering them talking points that will help shape the story you want your profile to advertise.
The person who is taking the time to recommend you should know what your career goals are as well as what skills and experiences you’d like them to highlight in their contribution. Think of this section as the ‘review’ section.
You might think asking for recommendations is a lot of work, but consider when you buy something online or seek out a new restaurant, what do you do first? You check out the reviews to see what other people are saying, often taking them into consideration when you make your final decision to purchase or attend. This works the just the same!
We hope that these points have helped you understand what to emphasise on your profile and where, ultimately optimising your LinkedIn for job hunting - the right way.
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