3. Include a banner image and other media
While your profile photo is the most important image to add to your LinkedIn profile, we also recommend including a banner image too. It draws attention to your profile and gives people further insight into what type of company you work for, if not the company itself.
If you don’t have a company banner to use or a Marketing team to create one, you can also use or design free industry-related stock images from websites like Canva or Unsplash.
If you want to go a step further, you can also add any HR-related collateral you’ve produced or have on hand for your business. This could be in the form of new and innovative company strategies or policies implemented during the pandemic or even brand-related content (i.e. white papers, case studies, or videos) that showcase why your company is so great to work for.
This will not only add an extra dimension to your profile but also demonstrate your commitment and enthusiasm to your role within the company.
4. Improve your headline
Your headline is a key element to your LinkedIn profile, and being that there are so many facets to HR (i.e. generalist and specialist roles), it’s important to create an engaging headline that explains who you are, what you do, and how you benefit others. The catch is, however, you need to do this in 120 characters or less.
Here are a few tips that LinkedIn recommends to keep things clean:
- Use keywords others might use when searching LinkedIn
- Avoid using all capital letters (this is more popular than you’d think)
- Use vertical bars (|), commas, or dashes to separate phrases
- Avoid using unnecessary symbols or ‘etc.’
A few examples of effective headlines include:
- ‘Global HR Leader | Talent Manager | Team Builder’
- ‘Head of Talent Acquisition at [insert company] - looking to hire HR manager!’
- ‘An HRM who works with organisations that want their HR teams to be more strategic, productive, and proactive.’
You can update and improve your headline as things change at work and in your career, just remember to keep it appealing and to the point.