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blog author

Zara Safdar

Senior Content Marketing Executive

I’ve worked in marketing for over 8 years, specialising in content that connects with audiences in meaningful ways. From storytelling, SEO and social media, I focus on creating engaging, optimised experiences that inform, resonate, and create impact.

What I write about

Human Resources Career Development Accountancy Project Management Leadership Management Payroll Learning and Development Procurement Bookkeeping Information Technology

About me

Growing up in a big creative family, I was always encouraged to keep an open mind, express ideas through storytelling and never underestimate the value of a good chat!

That early influence shaped my path into marketing, where I combine creativity with strategy to build content and brands that genuinely connect with people.

Education

Glasgow Caledonian University

BA (Hons) International Marketing

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Learning and Development

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Accountancy

How to Start a Career in Bookkeeping (With no Experience)

This guide explains how to start a career in bookkeeping with no experience, covering the skills, qualifications and entry-level roles to look out for. If you’re new to finance, with an interest in bookkeeping specifically – this one's for you!

Zara Safdar

18 February 2026 - 3 min read

Accountancy

What Does a Bookkeeper Actually Do?

Curious about a bookkeeping career? This guide breaks down what bookkeepers do, the skills you need, and how to get started with AAT qualifications. Perfect for beginners or anyone exploring a career in finance.

Zara Safdar

16 February 2026 - 2 min read

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