CIM Level 4 Certificate inProfessional Marketing (Digital Marketing)

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  • Support Period : 15 Months

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The CIM Level 4 Certificate in Professional Marketing (Digital Marketing) is a professional marketing qualification from the Chartered Institute of Marketing. It's perfect for you if you're working in entry-level or marketing support role, or if your current job involves elements of marketing. 

Marketing is a key driver of success in today's dynamic organisations. This course will give you the contemporary marketing skills and knowledge you need to take on a central role within any modern marketing team. 

It includes a module on the constantly evolving and increasingly important subject of digital marketing, so you develop the skills and toolkit you need to excel in the digital landscape.

You'll look at the role and function of marketing in depth, and learn to adapt the marketing mix to suit customer needs. You'll also learn about the importance of effective communications, building sustainable relationships with customers, and the components of the marketing communications mix.

Once you've completed the course, you'll be well-equipped to plan and carry out successful tactical marketing activities that'll push both your company and your career forward. 

And when you study with us, you're learning with the best. We were formally commended by CIM for the excellent results of our Level 4 students during the last exam period.

To achieve the CIM Level 4 Certificate in Professional Marketing (Digital Marketing), you'll complete the following three modules:

  1. Marketing
  2. Integrated Communications
  3. Digital Marketing

Each of these three modules has 15 credits, so the course totals 45 credits. If you don't attain the full qualification, you can achieve a distinct, self-contained Award for each module that you pass.


  1. This module is about recognising the importance of marketing's role in driving success and delivering results.
  2. You'll come to fully understand the function of marketing within an organisation, and you'll learn how an appreciation of customer behaviour can enable effective targeting.
  3. The module explains how external environmental influences affect planning and how information enables decision making.
  4. It also teaches you the elements of the marketing mix and how you can apply these to address market and customer needs. 

Integrated Communications

  1. This module will teach you the importance of effective internal and external communications in building sustainable relationships and delivering customer value.
  2. You'll learn the importance of communications planning in delivering marketing solutions, and how product and brand management can enable organisations to deliver customer value.
  3. You'll also study the components of the marketing communications mix and integrated marketing communications (IMC) planning. 

Digital Marketing

  1. This module is about appreciating the importance of the ever-evolving, dynamic digital landscape, and understanding how to develop skills to improve digital marketing effectiveness. 
  2. It'll allow you to understand the nature of the challenges and opportunities you'll face in the digital environment, and it'll give you the skills and tools you need to support and enhance marketing activities. 
  3. You'll also learn about the importance of effective digital monitoring and measurement techniques in improving digital marketing performance.

This course is ideal if you've got some marketing experience, such as as a marketing assistant or a manager whose role involves some element of marketing. 

To enrol, you should have at least one of the following:

  1. CIM Level 3 Introductory or Foundation Certificate in Marketing 
  2. Any relevant Level 3 Introductory or Foundation Certificate in Marketing 
  3. Professional practice (suggested one year in a marketing role)
  4. Any relevant Level 3 qualification
  5. Any UK degree or international equivalent
  6. International Baccalaureate (equivalent to NQF Level 3 and above)

If English isn't your first language, you'll also need to have achieved one of the following within the last two years:

  1. IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above)
  2. Cambridge Certificate of Advanced English grade B or above is required.

We'll also consider equivalent alternatives.

You'll complete a CIM diagnostic test prior to enrolling on this course. Our course advisors will talk you through the process.

Not sure if this is right for you? Our expert course advisors will be more than happy to go over your experience, qualifications and ambitions with you to help you choose the right course.

If you have any disabilities which you believe may impact your studies or assessments, please inform your Course Advisor before enrolment so that we can advise you on whether reasonable adjustments can be made to accommodate your needs.

Typical jobs you could hold after completing the CIM Level 4 Certificate include:

  1. Marketing Assistant
  2. Marketing Coordinator
  3. Marketing Executive
  4. Assistant Marketing Manager

You could continue to the next level of CIM qualification, Level 6, once you've gained the relevant work experience.

We believe in making learning accessible and affordable for all, so you'll have the option to pay for your course through an interest-free payment plan. You'll be able to get started right away with a small deposit and pay the rest by monthly direct debit. Our plans are flexible, so you can pay your balance off sooner if you choose.

If your company will fund your course, we can help you arrange this.

Speak to our course advisors for more information on our payment plans.

Extensive Resources

Once you enrol, you’ll have access to our Student Community, which will allow you to see your course materials, contact your tutor, submit your assignments and connect with your fellow students. 

Your course materials have been specially designed for online learning by experts in the field. You'll work through step-by-step units so you can easily keep track of your progress.

You'll have the opportunity to join a live induction webinar when you start your course. It's designed to help you navigate your way around the student community, to offer you help and support, and most importantly to give you a warm and friendly welcome to ICS Learn. We usually hold one a week, and you can attend any one that suits you.

You’ll have access to a huge range of resources that will aid your studies, including:

  1. Interactive Resources
  2. Progress Checks
  3. Peer Discussions
  4. Personal Journal
  5. Awarding Body Resources

You'll also receive the three core e-books recommended by CIM as part of your study pack.

Unlimited Support

You’ll be assigned an expert academic tutor who'll be with you from enrolment to graduation. Their support is unlimited and you can contact them by phone or via the Student Community. They’ll answer any questions you have about coursework, study materials, and assessments, and help you work through any part of the course you’re stuck with.

They’ll also give you test papers and mock exams to ensure you’re ready to pass your exams. All your papers will be given constructive feedback so you know exactly what your strengths are and what you can improve.

Our dedicated student support team will be on hand to assist you with administrative tasks, using the Student Community, and any other non-academic queries you may have.

You'll also have the help of our CIM Support Team, who'll answer queries specific to your CIM studies.

Practice Assessments

During your course, you'll complete 1 multiple choice test paper and 2 tutor-marked test papers so you can track your progress and identify areas for improvement. These won't count towards your final grade.

CIM Assessment

  1. Marketing module: exam
  2. Integrated Communications module: assignment
  3. Digital Marketing module: portfolio assignment

You'll pay a fee to CIM for each assessment. Contact our course advisors for the most up-to-date information on CIM's fees.


You'll need to pay a few additional fees to CIM to study this course and take your exams:

  1. CIM registration fee
  2. CIM assessment fee

Contact our CIM advisors for the latest information on these fees.