The CIM Level 4 Certificate in Professional Marketing (Digital Marketing) is a professional marketing qualification from the Chartered Institute of Marketing. It's perfect for you if you're working in entry-level or marketing support role, or if your current job involves elements of marketing.
Marketing is a key driver of success in today's dynamic organisations. This course will give you the contemporary marketing skills and knowledge you need to take on a central role within any modern marketing team.
It includes a module on the constantly evolving and increasingly important subject of digital marketing, so you develop the skills and toolkit you need to excel in the digital landscape.
You'll look at the role and function of marketing in depth, and learn to adapt the marketing mix to suit customer needs. You'll also learn about the importance of effective communications, building sustainable relationships with customers, and the components of the marketing communications mix.
Once you've completed the course, you'll be well-equipped to plan and carry out successful tactical marketing activities that'll push both your company and your career forward.
To achieve the CIM Level 4 Certificate in Professional Marketing (Digital Marketing), you'll complete the following three modules:
Each of these three modules has 15 credits, so the course totals 45 credits. If you don't attain the full qualification, you can achieve a distinct, self-contained Award for each module that you pass.
This course is ideal if you've got some marketing experience, such as as a marketing assistant or a manager whose role involves some element of marketing.
To enrol, you should have at least one of the following:
If English isn't your first language, you'll also need to have achieved one of the following within the last two years:
We'll also consider equivalent alternatives.
You'll complete a CIM diagnostic test prior to enrolling on this course. Our course advisors will talk you through the process.
Not sure if this is right for you? Our expert course advisors will be more than happy to go over your experience, qualifications and ambitions with you to help you choose the right course.
Typical jobs you could hold after completing the CIM Level 4 Certificate include:
You could continue to the next level of CIM qualification, Level 6, once you've gained the relevant work experience.
You can either pay for your course in full or opt for an interest-free payment plan. You'll pay a small deposit and the rest by monthly direct debit. Our plans are flexible, so you can extend the terms or pay your balance off sooner if you choose.
Speak to our course advisors for more information on our payment plans.
Once you enrol, you’ll have access to our Student Community, which will allow you to see your course materials, contact your tutor, submit your assignments and connect with your fellow students.
Your course materials have been specially designed for online learning by experts in the field. You'll work through step-by-step modules so you can easily keep track of your progress.
You'll have the opportunity to join a live induction webinar when you start your course. It's designed to help you navigate your way around the student community, to offer you help and support, and most importantly to give you a warm and friendly welcome to ICS Learn. We usually hold one a week, and you can attend any one that suits you.
You’ll have access to a huge range of resources that will aid your studies, including:
You'll also receive the three core e-books recommended by CIM as part of your study pack.
You’ll be assigned an expert academic tutor who'll be with you from enrolment to graduation. Their support is unlimited and you can contact them by phone, email or via the Student Community. They’ll answer any questions you have about coursework, study materials, assessments and exams, and help you work through any part of the course you’re stuck with.
They’ll also give you test papers and mock exams to ensure you’re ready to pass your exams. All your papers will be marked and given constructive feedback so you know exactly what your strengths are and what you can improve.
Our dedicated student support team will be on hand to assist you with administrative tasks, using the Student Community, and any other non-academic queries you may have.
You'll also have the help of our CIM Support Team, who'll answer queries specific to your CIM studies.
During your course, you'll complete 1 multiple choice test paper and 2 tutor-marked test papers so you can track your progress and identify areas for improvement. These won't count towards your final grade.
CIM's assessment fees are currently £130.00 per module, so £390 for the course. These fees are set by CIM and as such could change.
CIM's current assessment fees are £130 per module, so £390 in total.
This is in addition to the CIM registration fee which is currently £50 for one year's membership.
These fees are set by CIM and as such might change.