CIM Level 3 Foundation Certificate in Marketing

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Course Code : V08


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The CIM Level 3 Certificate in Marketing is suitable for people at any stage of their career who need a firm foundation in basic marketing principles. It's perfect if you're just starting out in marketing, if you're an entrepreneur, or if you're a manager in a non-marketing role.

Marketing is a key driver of success in today’s dynamic organisations. Through studying this course, you'll gain an insight into essential marketing concepts and tools and learn how these can be applied to deliver results.

Good communication skills are essential for today’s marketers and this qualification will also provide you with the introductory communication skills you need to build sustainable relationships. 

This is a professional marketing qualification from the Chartered Institute of Marketing, the UK's leading marketing organisation. Their qualifications are highly respected, and in some cases required, by many employers.

Successful completion of the CIM Foundation Certificate in Marketing will give you the knowledge, skills and understanding you need to be able to excel in an entry-level or support marketing role. 


To achieve the CIM Level 3 Foundation Certificate in Marketing, you'll complete the following two modules:

  1. Marketing Principles
  2. Customer Communications

Each of these modules has 9 credits, so the course is 18 credits in total. 

Marketing Principles

  1. This first module will give you an understanding of the key concepts and terminology of marketing and how it fits within an organisation. It'll introduce you to the principles of consumer behaviour and the marketing environment. You'll learn the elements of the marketing mix and how the mix is used to meet customer requirements.

Customer Communications

  1. This module will give you an understanding of the main elements of marketing communications and how they can be used in practice to engage with customers. Key marketing activities are considered in the context of developing a marketing communications campaign.

If you don’t attain the full qualification, you can achieve a distinct, self-contained Award for each module that you pass.

You don't need any prior qualifications or experience to enrol on this course. It's perfect if you're:

  1. Seeking an entry-level or marketing support role, such as marketing assistant
  2. A manager in a non-marketing function who needs a solid basis of marketing knowledge
  3. An entrepreneur who wants to learn to effectively market your business

If English isn't your first language, you'll need to have gained one of the following qualifications in the last two years:

  1. IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above)
  2. Cambridge Certificate of Advanced English grade B or above is required

We'll also consider equivalent alternatives. 

If you're not sure if this is the right course for you, our expert CIM course advisors will be happy to discuss your needs and ambitions with you so you can make the right choice.

This qualification will give you essential marketing knowledge that you can apply to a wide variety of roles that involve some element of marketing.

If you're just starting out in your marketing career, this qualification will give you the skills you need to work in an entry-level marketing position, such as a marketing assistant or in marketing support.

Once you've successfully completed the qualification, you could move on to our CIM Level 4 Certificate in Professional Marketing (Digital Marketing) course. This will allow you to take your marketing career to the next level and gain a more central marketing role. 

You could also complete the CIM Level 4 Award in Digital Marketing, which is the Digital Marketing module from the full Certificate. 

We believe in making learning accessible and affordable for all, so you'll have the option to pay for your course through an interest-free payment plan. You'll be able to get started right away with a small deposit and pay the rest by monthly direct debit. Our plans are flexible, so you can pay your balance off sooner if you choose.

If your company will fund your course, we can help you arrange this.

Speak to our course advisors for more information on our payment plans.

Extensive Resources

Once you enrol, you’ll have access to our Student Community, which will allow you to see your course materials, contact your tutor, submit your assignments and connect with your fellow students. 

Your course materials have been specially designed for online learning by experts in the field. You'll work through step-by-step modules so you can easily keep track of your progress.

You'll have the opportunity to join a live induction webinar when you start your course. It's designed to help you navigate your way around the student community, to offer you help and support, and most importantly to give you a warm and friendly welcome to ICS Learn. We usually hold one a week, and you can attend any one that suits you.

You’ll have access to a huge range of resources that will aid your studies, including:

  1. Interactive Quizzes
  2. Progress Checks
  3. Peer Discussions
  4. Personal Journal
  5. Awarding Body Resources

You'll also receive two core e-books which are recommended by CIM.

Unlimited Support

You’ll be assigned an expert academic tutor who'll be with you from enrolment to graduation. Their support is unlimited and you can contact them by phone, email or via the Student Community. They’ll answer any questions you have about coursework, study materials, assessments and exams, and help you work through any part of the course you’re stuck with.

They’ll also give you test papers and mock exams to ensure you’re ready to pass your exams. All your papers will be marked and given constructive feedback so you know exactly what your strengths are and what you can improve.

Our dedicated student support team will be on hand to assist you with administrative tasks, using the Student Community, and any other non-academic queries you may have.

You'll also be supported by our CIM Support Team, who'll help you with queries specific to your CIM studies.

Practice Assessment

As part of your course, you'll complete 1 multiple choice test paper and 1 test paper that'll be marked by your tutor. This allows you to keep track of your progress and identify where you're doing well and where you could improve. They won't count towards your final award.

CIM Assessment

  1. Marketing Principles module: exam
  2. Customer Communications module: assignment

Assessment fees are currently £100 per module so £200 for the course. Fees are set by CIM and as such could change.

The current CIM assessment fees for this course are £100 per module, so £200 in total. 

This is in addition to the CIM registration fee which is currently £50.

These fees are set by CIM and as such might change.




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