Digital marketing is one of the most in-demand specialisms in modern business.
Comprising one unit from the comprehensive Level 4 Certificate, this short course is the perfect way to enhance and update your digital skills and make the most of the ever-evolving digital landscape.
You'll learn to plan, execute, measure and improve digital marketing campaigns, then hone your new talents by completing a digital marketing portfolio based on a real-world scenario.
You should have some basic marketing knowledge and at least one of the following:
If you don't have this, you can begin with the CIM Level 3 Certificate, which has no entry requirements.
You'll also complete a CIM diagnostic test before enrolling to ensure you have the minimum level of knowledge you need.
If English isn't your first language, you'll generally need to have gained one of the following (or an equivalent) within the last two years:
However, we're happy to review your case on an individual basis.
Your course is fully online. You'll cover 3 units:
For full details of what you’ll learn, download our CIM course guide.
‘I most definitely recommend ICS Learn. Being able to log on in my lunch break or revise for exams at home has been such a revelation! I received a promotion and really feel like I’m headed somewhere with my marketing career.’
- Rachael McQuade
‘I’ve never been one to speak up in a classroom, but being able to ask any question, without feeling silly, has made me confident in what I’m learning. Learning what I want and how I want really does make all the difference to the results you can achieve.’
- Emily Maidment
‘My CIM tutor supported me every step of the way and I thoroughly enjoyed every aspect of the course – just like I did a few years earlier when studying my GCSEs with ICS Learn. ICS Learn have been a huge positive influence on my education and career path.’
- Hayley Reynolds
*Pass rate based on Level 3 and 4 students' results during 2017 assessments.