Business Development

Social Media Marketing Opportunities in 2021


Social media marketing is the most popular form of digital marketing in the present world that has emerged as a life saver for many organizations in the previous year. As is true of any marketing technique, it accounts for both opportunities and challenges. Starting off with the former, the below given points about opportunities make for an informative post.

1. Forming a bond with your potential and existing customers.

Digital marketing services in India have to make a note on this one because the world today is filled with companies and organizations fooling the potential and existing customers or duping them in ways. Most of these occur in online marketing or digital marketing, making people distrustful of such businesses and others too. For this reason, there is a need to form a bond so that the customers trust your business.

2. Placing the customers above everything else.

There might be a lot of opportunities waiting for the business, but when they do come along, make sure that these directly and positively affect your relationship with the existing customers and other users too. This is because the users are of the utmost importance in digital marketing services in India and elsewhere. This can be done by collaborating with some social media influencers who are loved by your target audience.

3. Engaging the customers with different forms of content.

When it comes to social media marketing, the business has quite a lot of alternatives to pick out from or can also choose to embrace all social media platforms and their content. The businesses have at their disposal apps like Facebook, TikTok and Instagram. However, all these cater to different forms of content and different types of audiences. This is an opportunity for the businesses as they can create short engaging videos on TikTok, interact and promote their business on Instagram and provide offers and discounts on Facebook.

4. Interacting with customers through live streams and polls.

The year saw a horde of business accounts signing up on social media platforms like Facebook and Instagram because of the features that these provide. These social media networking sites provide the businesses with the opportunity to interact with their followers who are either existing or potential customers. This makes these users feel as though they are a part of the community and makes it easier for them to interact with the business and communicate their feedbacks and suggestions. The businesses can also put up polls to let customers decide on certain topics.

5. Taking a stand on issues that matter for people.

With the social media becoming a platform where any and every social, political, environmental and economic issues are discussed, there might be certain topics that may have affected your target base and customers in some way or another. As a business organization, try to take and stand and contribute for the removal of certain issues that pervade the socio-political sphere. Make sure that you make your stand clear on these issues and feel free to speak out for the truth.

Along with these opportunities, this informative post also brings to light the challenges that social media marketing faces today.

1. Establishing a unique brand identity and name of your own

There might be many businesses or organizations offering products similar to the ones being offered by your brand. However, to distinguish your brand from the others, you have to make sure that you establish a brand identity distinct to the other on social media and put up posts that might set you apart and place you above your major competitors.

2. Trying to keep up with different social media updates

There are many social media sites that the businesses can select from and create accounts on to promote and market their brand and products. However, these social media platforms are distinct from each other and have different audiences too. For this reason, the social media sites are regularly rolling out new features and withdrawing some other features as experiments so that they may decide which ones to make permanent. Therefore, these updates and new features might make it confusing for the businesses which might need to shape and alter their strategies based on these new features.

3. Making efforts to try and understand your target audience

Before you get on to social media and create a business account, it is very important to define your target audience that you want your posts to be geared towards. This helps in creating content and audio visual aids to promote your brand. The content will be catering to your defined target audience. This audience has to be analyzed by the business organizations so that they may know what they are interested in and what grabs their attention. This makes it easier to strategize and create content that works on engaging customers.

4. Keeping up with all social media platforms

Trying to engage customers through social media marketing can be a hectic task because of its diversity in content and audiences. This is because the content that can be put up on Facebook cannot be used for Instagram. This is because Instagram somehow caters to a more dynamic and younger audience comparatively. Similarly,

TikTok focuses on audio visual content that should be quick to grasp consumers’ attention as the videos are of a shorter format. This is why the business needs to create accounts for all sites and create content catering to these platforms which can be wildly different from each other.

5. Prioritizing smartphones above the other devices

Most of the active users of online media and social media networking platforms are using these through their mobile phones. This is because they do not have to go through the difficulty to starting up their PCs and laptops to check their social media feeds. Therefore, any content should be optimized such that they open up and work out properly on smartphones so that the users can load up your content without any issues.

About the Author: 

Hermit Chawla is an MD at AIS Technolabs PVT LTD which is a Web design and Development Company, helping global businesses to grow by Digital Marketing. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

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