Real Stories

Lockdown Student Stories: Emma | CIM Level 4 Review


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Emma decided to use her time lockdown to enhance her freelance marketing career by studying a CIM Level 4 Certificate with ICS Learn. 

I’m a 32-year-old mum to two young children and work as a freelance content writer.

A content writer works with businesses to create or enhance their communications. Examples of this might be writing a website, contributing to a company blog or crafting product descriptions.

I love my job because I can do it from home while raising my kids. It also allows me to work with a huge variety of businesses from all around the globe.

I’ve been wanting to grow my business for some time but lacked the skills and knowledge to expand into other domains such as marketing strategy and advert management.

While I had picked up key terminology and concepts through my content writing work, I had never successfully put them into practice. Also, I felt I needed a proper accreditation to show my prospective clients. This would help me increase credibility and reassure clients of my expertise.

When lockdown commenced, many of my clients felt the financial impact, and either slowed or stopped their workflows. So, I decided to use this freed-up time to my advantage.

I enrolled in an accredited CIM Digital Marketing course with ICS Learn so that I could finally learn the skills I needed to grow my business.

It was a quick and straight forward enrolment process. The staff were helpful and directed me to a CIM quiz to ascertain which level I should begin studying.

The varied and clear course materials were available immediately and instantly helped me to expand my understanding of the complex digital marketing landscape.

My end of course assessment includes submitting a marketing plan for a business. By a happy coincidence, my mum started her own business during lockdown but didn’t have a website or marketing plan.

My aim is to use this course to further my career while simultaneously helping my mum.


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