Human Resources

3 Ways Company Culture Is Changing



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Workplace dynamics and processes are constantly shifting, and as each new generation enters the labour market, it’s only natural that modern ideas will impact our working environment.

Millennials and Generation Z are now a big part of the working world, and they’re bringing with them a different set of expectations. They want to work for organisations that work smarter – not harder – to create a meaningful company culture that they can get behind.

Here are three ways that company culture is changing now and what to expect moving forward.




More Workplace Diversity & Inclusiveness

Over the last few decades, diversity and inclusiveness have become and continues to be a major priority for organisations around the globe – and for good reason: diversity is good for people and for business.

To create a unified and efficient company culture, businesses are branching out and looking to new areas and demographics when hiring and promoting.

Women, seniors, and minorities, in particular, have a long history of being overlooked, but organisations are making increased efforts to modernise their approach to become more inclusive as dynamics continue to shift.

Strategies include:

Maintaining a talent pipeline
By making a point to engage with and recruit diverse talent from varying backgrounds on a continual basis, business and HR leaders are hiring new talent quickly and with confidence.

Remaining flexible
Flexible working options are becoming increasingly high in demand. Some employees need the option to work remotely, while others need effective solutions for their disability.

Whatever the case may be, by remaining flexible where they can, organisations are directly contributing to positive company culture, showing employees and applicants that they’re invested in their success.

Offering training and mentoring
By providing access to training and leadership opportunities to underrepresented groups, organisations offer the opportunity for diverse candidates to gain the necessary skills for promotion.

Meanwhile, mentoring provides a safe space for employees to give and receive workplace feedback, keeping them motivated and engaged.

Maintaining good people practice decisions benefit employees, organisations, and society. By taking inclusion and diversity seriously, organisations will have the advantage of remaining competitive, retaining top talent, and maintaining a good reputation.

Implementing HR Analytics is Becoming Essential

While modern technology can’t change company culture on its own, it’s a key influence on long-term change.

HR analytics, for instance, is a big player in transforming company culture because it allows organisations to take unorganised business data and translate it into meaningful, easy to understand information.

Once business data is understood, organisations have the employee insight they need to make effective data-driven decisions – contributing to overall business improvement and enhanced company culture.

HR analytics is being used for:  

  • Improving hiring practises
  • Monitoring turnover and retention rates
  • Automating menial, repetitive tasks
  • Improving business processes
  • Enhancing employee experience
  • Creating a more efficient workforce
  • Strategic future business planning

By measuring and keeping track of these metrics – among others – organisations improve their communication with employees, making them feel supported and empowered to contribute.

HR analytics also makes it simple for employers to manage employee performance at every level and enables them to spot any potential workplace issues before they get worse.

Job Seekers Are Harder to Recruit & Maintain

While a decent wage and benefits used to be enough for job applicants in the past, these days it’s taking a lot more than that to recruit and maintain top talent.

As we mentioned before, Millennials and Gen Z are beginning to take over the workforce with a different set of expectations, and they aren’t willing to settle for a typical nine-to-five office job any longer.

They want more, and in fact, they demand it.

The new generation is sensitive to their work environment in ways that previous generations never were. This means that job seekers aren’t just looking for a company that pays, they’re looking for a company that fits; one with the culture and technology that provides the essential opportunities to learn, grow and thrive.

And then they still want more. Job seekers are looking to work for a company whose business objectives closely align their personal values and motivations, and they want to stay inspired.

This is why the employee engagement trend has really taken off.

To provide a more appealing workplace package for potential and current employees, employers are finding that they need to have a well-rounded salary and benefits package as well as an employee wellness program and perks – like PerkBox, for example – to attract and retain employees.

Company culture is shifting away from the typical ‘work grind’ and is instead gearing towards the promotion of a healthy work-life balance for employees’ overall wellbeing. Afterall, healthy employees are happy employees, and organisations are realising that happy employees will be more productive and efficient employees if they’re properly cared for by their employers.

Without active employee engagement with a focus on employee wellbeing, businesses risk losing their top talent to a competitor – making the investment in employees more valuable than ever for a positive company culture.  


Having an effective company culture – one that incorporates diversity, technology, and opportunity – makes it all the more likely that employees will enjoy their time spent at work.

When employees feel like they belong they’ll want to stick around, which is good for employees and good for business.

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