The Top 10 Best Marketing Blogs to Follow This Year
As marketing is an ever-changing profession, successful marketers use a variety of sources to keep their knowledge fresh.
Marketing blogs can come in handy to inspire and explore new ideas, which you can then use in your own role.
We’re avid readers of these blogs and we’ve shared our top 10 below, so you can glean new tips and tricks.
Keep yourself abreast of the latest SEO developments and take deep dives into expert opinion pieces with this blog. Checking in with this blog can reveal more about the algorithmic changes that are impacting your web presence.
As well as regular news, you can also delve into in-depth guides and infographics to refine your SEO knowledge. These vary from high-level concepts to technical step-by-steps, which you can share with your wider team to implement.
Alongside their regular writers, they also feature a host of guest spots and webinars to give readers a variety of expertise. One of their best features is the way that they create visual representations of complex topics, like their Periodic Table of SEO Factors.
Our Top Pick: The Periodic Table of SEO Factors
The Drum boasts an ever-expanding library of marketing news and inspiration. This site will give you a regular dose of everything that’s going on in the world of marketing. They feature interesting campaigns and industry developments, so you can keep your finger on the pulse.
Their ‘In Depth’ section will take you through meaty market analysis and case studies. This can be useful for research purposes, as you can identify current trends and what your competitors are doing. Hot topics filling up this section include sustainability, gamification and data protection.
Whether you’re search of a blast of creativity or an understanding of how Western brands are perceived in the Middle East – you’ll find a treasure trove of information.
Our Top Pick: How to do business in China: Understanding the creative industry
Moz offers a subscription-based SEO tool, but their blog offers many insights and useful tips for free. Their regular ‘Whiteboard Friday’ series takes you through technical SEO, in an easily digestible format.
Through the course of these blogs, you can refine your SEO knowledge and cut out practices that may be doing more harm than good. This blog offers the perfect mix of new and established information, so you can get your site on the map.
This blog covers everything from technical SEO to writing for search, so there’s a varied breadth of information to delve into. These blogs are written to give practical advice too, not just theoretical knowledge. They also publish blogs specifically targeted to consultants, which cover managing SEO for multiple sites and client relations.
There’s also a comments section on each article, where you’ll find some lively debates. These comments can offer you yet another view on the topic, as everyone has a different opinion on many SEO concepts.
Our Top Pick: An SEO’s Guide to Writing Structured Data (JSON-LD)
Covering content, social media and metrics, Hubspot is an excellent resource for marketers. They jump on the latest trends and explain them so that marketers can apply them to their organisation. They demystify hot topics and give actionable advice on how to use them.
There are plenty of templates on this site that you can use to get started. Their templates can be used as a basis for new blogs, emails, reports and calendars. They provide an impressive toolkit for marketers to draw on, with templates that can be enhanced with additional information as required.
Hubspot also conduct and share their own industry reports, which can supplement your marketing plans. Their reports also include information on their methodology, so you know the research is sound before you use it in your marketing plans.
Our Top Pick: How 19 Brands are Using Instagram Stories
Another stellar blog from a paid tool provider, Ahrefs is the blog to read if you want to dig into comprehensive articles and guides. Their blog does illustrate some use of their tool, but it’s not entirely self-promotional.
They help readers to make sense of linkbuilding, blog promotion, social media, content, and just about any other marketing method you could think of. Their long guides leave no stone unturned and they conduct plenty of practical research to back up their findings.
The writers for Ahrefs practice what they preach, offering up interesting content with a hierarchical format that makes even technical topics accessible.
Marketers can use this site to write, refine and improve their copy. This site features a wide array of tutorials, taking you through the basics of writing welcome emails to essential copywriting techniques.
The basis of any great marketing campaign is the content; if you can’t get your message across eloquently then you won’t achieve the results you want. The site features tutorials to help you craft the right message for your organisation and tailor it to the delivery method.
Many of their tutorials feature an accompanying video, explaining their advice in detail. Even experienced copywriters can benefit from their information on editing and lead generation.
Our Top Pick: The 10-Minute Content Audit
Social media is the name of the game on this blog. Buffer offers a social media scheduling tool, so it’s only natural that their blog positions them as social media masters.
They go behind the scenes to offer their readers insight into the inner workings of social media platforms. Their ‘Science of Social Media’ series is also ideal for social media marketers, or generalists that want to improve their knowledge in this area.
They work to cover successful strategies, new trends, content curation, and more. They often combine neuroscience and customer psychology into their articles, giving you a look at the factors that influence our decisions.
If your target audience is other organisations, then this blog can assist you in finessing your B2B marketing skills. While this blog comes from a social media giant, they do also cover elements of content marketing, events, branding, and AI.
Their articles are quite short, but still contain the essential information that you need to pique your interest. For their articles on what works on LinkedIn, you can rest assured that the information is first-hand and correct. Many blogs out there speculate on what works for LinkedIn, with this blog you get concrete facts.
Our Top Pick: 5 Things to Do Before You Start a Rebrand
For more insight and analysis from the world of social media, you can check out this blog. They break down algorithms, marketing tactics and hacks that you can use to improve your social media presence.
If you have an idea of how you want your brand to appear on social media, but don’t know how to make that a reality then you’ll find these articles very helpful. You’ll find valuable advice on best practice for social media too, including how to run competitions, sharing images and strategy.
One of the best features of this blog is the way that they illustrate their articles with real examples. They embed successful statuses directly into their blog to show up-to-date statistics.
Creating engaging landing pages and garnering interaction are popular remits for marketers. Unbounce provides a landing page creator that purports to do just that, and their blog contains plenty of useful tips.
Their resources are all focused around creating landing pages that convert, from the layout to the copy. They also share top examples of landing pages from niche industries, which you can use to influence your own design.
If you undertake paid media campaigns, then you should be using this blog to turn that paid traffic into customers.
There are so many fantastic marketing blogs focusing on a wide range of topics. Use these recommendations to get you started and learn new techniques that will put your brand on the map.
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