Business Development

ICS Learn Case Study: Bourne Leisure | CIM Courses


Tiffany Choules, Travel Trade Executive at Bourne Leisure, began to take on more marketing tasks at work, leading to her employer investing in a CIM qualification.

After getting increasingly involved in marketing campaigns and social media activity on a daily basis in my role at Bourne Leisure, I enquired about increasing my knowledge of this field with my manager, with the aim of gaining a qualification.

The Chartered Institute of Marketing is the most reputable professional body in this field, so the Level 3 Foundation Certificate in Marketing was the best place for me to start.

When my employer and I came across ICS Learn whilst looking for part-time distance learning providers, it was clear that the flexibility and support provided would fit perfectly alongside my job and give me the best chance of success.

The student community and regular email updates mean I have a variety of resources at my disposal and my tutor is always on hand for advice and feedback which has given me reassurance throughout the course.

I find myself applying the theory and ideas learned along the way to my day to day job role, contributing to the marketing campaign planning process and social media accounts of my department.

I definitely feel this qualification will open up more doors for me and allow me to get more involved with other aspects of the business.

I'd recommend ICS Learn for those wanting a supportive, interesting and flexible learning provider which allows you to study something new around your current commitments.


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