Marketing can be a tricky field to get into or progress in if you don’t have the right set of skills, knowledge and experience.
Luckily though, there are a range of qualifications available to help you get the essential knowledge you need to progress in the profession.
Some of the most popular are CIM qualifications. But how much does a CIM qualification actually cost?
What is CIM?
The Chartered Institute of Marketing is one of the world’s largest professional marketing bodies, with over 30,000 members. It’s responsible for maintaining high standards in the marketing industry in the UK and worldwide.
It provides a range of marketing qualifications at a variety of levels, helping professionals progress their careers in the industry and improve their skillsets.
In 1992, the EU even named CIM as its "preferred professional marketing qualification through member states", reflecting how highly regarded qualifications from this body are held internationally.
What affects the cost of an CIM qualification?
There are several factors that will affect how much a CIM qualification costs to study:
1. The level of your qualification
CIM qualifications are categorised according to their level. Levels range from 3 to 7 and each reflect a different level of difficulty. A Level 3 qualification is the easiest, whilst a Level 7 qualification is the most advanced.
CIM Level 3
These are designed for junior marketing professionals or for people who do not have much marketing experience and want to take their first serious steps in the industry.
Example: CIM Level 3 Foundation Certificate in Marketing
CIM Level 4
CIM Level 4 courses are aimed at marketing executives who have some experience of the industry and who want to enhance their existing skills and knowledge.
Example: CIM Level 4 Certificate in Professional Marketing
CIM Level 6
CIM Level 6 courses are for marketing managers and people in supervisory roles in the industry. They’re designed to improve your strategic knowledge and management abilities, whilst enhancing your specialist marketing knowledge.
This course is equivalent to the level of an undergraduate degree.
CIM Level 7
CIM Level 7 courses are designed for senior managers who have extensive experience of marketing and want to further develop their strategic thinking skills and management abilities.
This course is equivalent to the level of a postgraduate degree.
2. How you study a CIM course
The way that you study a CIM qualification will usually affect how much you pay for it. There are usually two ways to study:
- In person, at a learning establishment like a college or university
- Online, through an online CIM provider
Studying face-to-face in a classroom environment can be great if you struggle with finding the motivation to complete courses. The fact that the course takes place at a set time and place each week can improve your motivation for completing the course.
Classroom study can also be useful if you’re the type of person who finds they learn best in a group, interacting with tutors and classmates.
Online CIM study, on the other hand, has become increasingly popular in recent years – for good reason. The course materials are all delivered remotely and you can access and complete the course at any time you want.
Many people find that it offers excellent flexibility, and as a result, it’s found favour with people who want to study but have prior commitments like a full-time job or family.
Whether a course is delivered online or physically will have an impact on its price. Generally, an online course will be cheaper than a physical course.