3. Lack of Creativity
It goes without saying that AI systems lack something that only humans can apply to content and writing and that is emotional intelligence. Emotional intelligence refers to the ability to recognise, interpret and describe how people feel. AI systems are not yet as sophisticated to be able to do that and the content they generate focuses on adding facts to the content outline.
Joe Matsushima, co-founder of branding design and photography studio Denizen Co. and the brain behind the viral social media video series ‘Tiny Hamster Eats Tiny Burrito’ stated that people typically share something on social media which they feel a connection to as an individual, explaining that “people want to share with others how they perceive the world and reflect their tastes and how they define themselves”.
Since AI relies on existing information to generate content, it doesn’t understand the user's intent behind the queries and lacks human behaviour, therefore the content is far less engaging than that created by humans.
4. Human Vetting is Still Required
Although AI tools are great for saving time when it comes to writing, it’s imperative that the content is proofread and edited before being published. That’s because AI’s lack of awareness omits offensive and inaccurate information being pulled through.
Likewise, AI tools also aren’t able to understand the meaning of adjectives, so when it comes to product descriptions for example there may be mistakes that need editing.
All in all, AI can be very beneficial for writing when used ethically, helping with content ideas, structuring content and even editing for any errors. However, since AI tools are a relatively new concept, it’s important to remember that the information they provide can be inaccurate with no real structure or high level of engagement, therefore, the content ultimately loses authority.
So instead of relying on AI tools to create the content for you, use it as inspiration and a way to enhance your own writing. And let’s be honest, your writing’s probably much more engaging and refined than that of any AI system.
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