2) They understand the new mobile-focused market
Millennials grew up at around the time the internet first came into existence and have also been around to witness what it has evolved to today. Essentially, they had to adjust their technological habits all their lives, it’s just what they’re used to. Whether it was transitioning from dial-up to broadband to floppy disks to cloud storage, or desktop computers to smartphones, millennials have experienced huge technological advancements throughout their whole lives.
More notably, they’re used to adapting their technological habits to suit what is most convenient and accessible for them, which is why they became exceptionally proficient with smartphones, the ultimate device for convenience, so quickly.
Smartphones have now become an essential part of our lives, and with millennials being the generation to have witnessed their benefits first hand, they understand the need for the market to be more mobile-focused, in comparison to their predecessors. This is confounded by a 2023 study by SlickText that found that 42% of millennials have not gone more than 5 hours without looking on social media, while younger millennials tend to check their phones around 150 times a day, as opposed to the average of 58.
Bearing in mind that smartphones allow instant access to a plethora of information and content at all times, it’s not surprising that they’ve become so dependent on having information available at their fingertips, something millennial marketers understand the importance of.
Catering for a market that spends most of their time on their phone is a big shift for marketing professionals, since it requires them to develop mobile-friendly content and website navigation to attract and maintain consumers to their brand. In fact, research shows that around 62% of millennials use their phones more often when searching the internet, so without mobile friendly websites businesses risk losing a huge portion of their market.