Course Overview

Learn how customers make buying decisions and what factors affect those decisions.  Explore environmental factors that can influence how a business operates.  Discover methods of research and information gathering and their relationship to marketing practice.  Demonstrate a working knowledge of ICT and its application to the marketing environment.

Pre-requisites

No previous qualifications or marketing experience is required to access this course. However, if you are working or have some business experience, this will certainly help you put your learning into context.

Qualification

CIM Introductory Certificate in Marketing

Support and benefits

• Gain a nationally recognised standard qualification that will help open doors that before seemed impossible   
• Add value to your job by understanding the basic marketing tools  
• Maximise your professional development with study while you work
• Access to a dedicated ICS course mentor to support and motivate you throughout
  

Course Code:  V05

Key topics

• The Role of Marketing
• The four P’s
• Marketing Terminology
• Understanding Customer Relationships
• Internal and External Customer Communication

Hours of study

6 months / 80 hours

Technical requirements

To qualify students must be over the age of 17 years
Exam fees are additional to the course fees.

You’ll complete a number of assessments that can be forwarded to your tutor either by email or post.  At the end of each study period you’ll complete a test which ICS will mark. At the end of the course, you are required to sit a 1 hour online test via a PC at an authorised testing centre within the UK and one assignment.