Key topics
Unit 1 – Setting up A Business
1. Starting a Business
This section introduces candidates to the issues involved with starting a business.
2. Marketing
This section provides candidates with an introduction to marketing within the context of a business with a limited budget. Consideration is given to the role of information technology in marketing.
3. Finance
This section introduces candidates to the importance of finance to a business. It investigates sources of finance and financial advice when setting up a small business. Candidates will be introduced to basic financial terms and simple cash flow statements.
4. People in Businesses
This section considers suitable ways by which businesses might recruit, motivate and retain staff.
5. Operations Management
This section considers the importance of operational decisions in managing a business. It explores how operations management can help a business to be more effective, and the role technology can play in this process.
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Unit 2 - Growing as a Business
1. The Business Organisation
This section builds upon the work of Unit 1, and considers how the methods of expansion and objectives of larger businesses might differ from smaller businesses.
2. Marketing
This section builds upon marketing concepts introduced in Unit 1 and relates them to the context of a growing business. Candidates will investigate each component of the marketing mix and review how a large business may choose the most appropriate components of the marketing mix and alter its marketing mix in response to market forces
3. People in Businesses
This section introduces candidates to the human resources function in a large business. Candidates will also be introduced to the different organisational structures of a business and the processes by which businesses recruit, motivate and retain their employees.
4. Operations Management
This section introduces candidates to the organisation of production or service provision. Candidates will increase their understanding of production methods to include flow production. The concepts of efficiency and quality assurance are introduced in this section.
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Unit 3 - Investigating Businesses
This unit is a controlled assessment unit. The work must be each students individual response to a business investigation and must be produced under controlled conditions. The task itself will be a timed exam during which time students will use the material gathered during their research phase to prepare a report. The exact nature of the task they have to do will only be known when AQA release it to the assessment centre and they distribute is to the students.