Aims and Goals of the CIM
The Institute exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations. It does this by providing membership, qualifications and training to marketing professionals around the world.
Qualifications
The Chartered Institute of Marketing offers a range of internationally-recognised qualifications, from introductory courses aimed at those just starting out in marketing, to strategic level qualifications for more senior marketers.
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CIM Membership
There are different grades of membership that are explained here in ascending order.
- Affiliate Member (Professional) is open to anyone, with no previous qualifications or experience required.
- Affiliate Member (Studying) covers those undertaking one of the qualifications on offer from The Institute.
- Associate Membership (ACIM) is on offer for those with four or more years experience in marketing (one of which needs to be at management level) or holding The Institute’s Professional Diploma or Professional Postgraduate Diploma in Marketing.
- Members (MCIM) are those individuals who have completed The Institute’s qualifications or possess a high enough level of proven practical experience.
- A Fellowship (FCIM) from The Institute is conferred on completion of full academic qualifications plus a proven record of experience and expertise.
The Chartered CPD Programme provides a framework for members to manage their own professional development, gain recognition from The Institute, and work towards becoming a Chartered Marketer.
Chartered Marketer status is awarded to individual members in recognition of practical experience, expertise and sound theoretical knowledge. The Chartered Marketer status requires members to undergo a Continuing Professional Development (CPD) process. Chartered Marketers have demonstrated their ongoing commitment to keeping up-to-date with the latest learning and developments in marketing.