Integrated Marketing Communications Management

In today's world, integration of communications is marketing's 'holy grail'. In this module you'll develop an appreciation of the theoretical and practical issues in the area of marketing communications. You'll also gain an in-depth knowledge of the discipline, techniques and approaches for analysing, planning and implementing the marketing communications process.

Key Topics

In this module you will cover a range of topics including:

>The nature and structure of marketing communications process
>Marketing communications planning: issues, organisation and implementation
>Environmental considerations and constraints
>Target audience behaviour and decision making patterns
>Message strategy formulation
>Media planning and buying
>Evaluation and assessment of marketing communications programmes
>Global issues in integrated marketing communications strategies

Assessment

There are a number of assessments that you complete as part of your coursework and forward to your academic tutor for grading and comments.

You'll also take a summative assessment at the end of your module. Exam venues are located across the UK and exams take place twice a year. Please note that there are additional assessment fees for each module.