Planning Change in Healthcare (Option)
The world of healthcare is currently facing great changes. This module will consider the role of strategic analysis, planning and marketing in preparing organisations for change – including political, social, economic and technological change. Among many stimulating topics, you’ll examine different management approaches, the strategic management process, and the need for customer focus in healthcare organisations
Key Topics
>A comparison of strategic and operational approaches to management
>The strategic management process
>Tools to support strategic analysis
>Generation and assessment of strategic alternatives
>The need for customer focus in healthcare organisations
>Marketing information
>Measuring market demand
>Marketing strategy
>Business planning
Assessment
There are a number of formative assessments that you complete as part of your study and forward to your academic tutor for grading and comments.
You’ll also take a summative assessment at the end of your module that determines your final mark.
Summative Assessment Breakdown
50% Written Assessment
50% Presentation
Please note there are additional assessment fees for each module.