SME (Small/Medium Enterprise) Marketing 

Increasingly, SMEs (or Small/Medium Enterprises) are appreciating the importance of marketing – making this a growth area for employment opportunities. The aim of this module is to give you an understanding of marketing processes in the context of SME and fast-growth entrepreneurial firms. You'll look at marketing strategies adopted by successful SMEs, techniques and tools of marketing analysis, as well as niche marketing strategies and approaches to mainstreaming.

Key Topics

In this module you will cover a range of topics including:

>Nature and role of marketing in SME contexts
>Entrepreneurial marketing and marketing entrepreneurship
>Techniques and tools of marketing analysis in SMEs
>SME marketing networks and competencies
>Niche marketing strategies and approaches to mainstreaming
>Role of the internet in entrepreneurial firms' marketing
>Marketing turnaround – dealing with business failure crises and strategic turnarounds. 

Assessment

There are a number of assessments that you complete as part of your coursework and forward to your academic tutor for grading and comments.

You'll also take a summative assessment at the end of your module. Exam venues are located across the UK and exams take place twice a year. Please note that there are additional assessment fees for each module.