International Marketing Management 

This module looks at both the theory and practice of marketing across international boundaries. You'll come to understand the challenges of interpreting and responding to signals from the international marketplace. You'll also increase your knowledge of the variety of models and frameworks that are used to develop and implement a proactive international marketing strategy.

Key Topics

In this module you will cover a range of topics including:

>International and global dimensions of marketing and the internationalisation process
>International marketing environment and research
>International trading environments
>International marketing analysis and entry strategies
>Marketing to an inter-connected world
>Marketing strategies and development

Assessment 

There are a number of assessments that you complete as part of your coursework and forward to your academic tutor for grading and comments.

You'll also take a summative assessment at the end of your module. Exam venues are located across the UK and exams take place twice a year. Please note that there are additional assessment fees for each module.