BA (Hons) Business Management (Marketing)

What studying Business Management involves

Studying Business Management is about understanding organisations and how they are managed. It involves looking at how organisations respond to change – both internally and in the external environment in which they operate.

Make Marketing your specialism

Looking at markets and customers, Marketing focuses on the reasons why consumers buy a product or service. You'll discover the many aspects that influence marketing success. For example, you'll examine areas like the pricing and packaging of a product or service, the management of business resources and the impact of external factors.

Why study Marketing with ICS?

Unlike some qualifications, this is a degree that's based in the real world. Instead of studying theoretical, academic topics, your focus is on business from the very start and all the course materials are designed by business and marketing experts.

Plus, recent studies have identified the key attributes sought by employers when recruiting graduates.  These include many interpersonal and self-management skills, often ranking above academic merit.  

Choosing to study your BA (Hons) Business Management (Marketing) degree by distance learning demonstrates to employers that you not only have the necessary knowledge, skills and understanding, but also that you can manage time effectively, are self-motivated and already have a good work ethic – qualities that will make you stand out from the crowd.

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Is this the right degree for me?

If you can answer yes to the questions below, then you'll find that studying for a Business Management (Marketing) degree could be the right move for your career.

>Are you interested in what makes people buy certain products?
>Do you enjoy solving problems and making decisions?
>Do you have good numeracy, communication and IT skills?
>Do you want to learn about all aspects of how a business functions?
>Are you interested in understanding the most effective way to communicate to potential customers?
>Are you good at understanding the way different subjects link together?
>Do you want to learn flexible, employment-related skills?

Course Structure

One of the main benefits of an ICS course is flexibility. It is your choice how far you wish to take your studies – though we're sure once you see how rewarding learning with ICS can be, you'll be determined to achieve your full Honours degree!

In order to gain a Honours degree, you must successfully complete eighteen modules, including your final project. Each module is worth 20 credits and there are 120 credits at each level. However if you decide to graduate early, you can choose from the following awards:
 
>An Ordinary Degree with 300 credits
>A Diploma of Higher Education with 240 credits
>A Certificate of Higher Education with 120 credits

Some modules can also be studied individually as part of your own personal development – and there are a great range of topics to choose from.

Take a look at the modules below to see what you will learn during your Business Management (Marketing) course.

Start your Business Management (Marketing) Degree today - enrol on the first 2 modules here!

Where could a degree in Business take you?

As you might expect, there's a strong demand for Business Management graduates in all types of industrial, commercial and financial organisations. But Business Management skills are increasingly important in the public sector.

Many graduates choose to work for larger employers – mostly because they are the major recruiters, often offering more structured training, experience and promotion opportunities. However, there's an increase in the number of graduates entering employment in small- and medium-sized enterprises – and self-employment can also provide great opportunities and challenges too.

Whatever career you choose, you can be sure that a Business Management (Marketing) degree from ICS will help you achieve your goals.

What if I need help?

When you study with ICS, we ensure you have any help and assistance you need – this starts with a comprehensive induction pack with all the information you need to prepare for your studies.

You'll benefit from a team of dedicated mentors who can help you with general needs and answer any administrative queries you might have. Just contact your mentor via phone, e-mail, post and fax – and you know you'll get a fast response. Your mentor will also contact you at regular intervals. Firstly, to welcome you and agree a study plan, and then to discuss your progress and remind you about deadlines.

You'll also have the individual attention of a specific subject tutor for each module you study, who you can contact through your mentor, or directly through the ICS Online Student Community – which is also an excellent way to contact other students or get studying tips and advice. 

As an ICS Degree student, you'll find that we are behind you from the day you start your course to the day you graduate. Your success is our sucess!