CPD Public Relations

CPD Public Relations

Our Public Relations CPD course will equip you with the knowledge and skills to run a successful PR campaign. You will learn the PR basics, such as how to use different applications, and how to get the best value from your PR activities. The Public Relations course contains real-life PR case studies and gives you the start you need to succeed in your PR campaigns and activities.

Our three-hour Continuous Professional Development Public Relations course will help you create positive exposure for your organisation, its brand and its products and services. It will explain how to deal with negative PR and how to assess the value of public relations activities, as well as how to use PR to understand your competition. The Public Relations course will also illustrate how to make surveys newsworthy to gain valuable PR exposure, and perfect your discussion skills for media interviews.

Target Audience

  • The Public Relations course is particularly relevant if you are a new starter in marketing or are working in other functional areas and looking for an introduction or refresher course in public relations.

About Nelson Croom

  • Founded in 2000, Nelson Croom has rapidly grown into an award-winning developer and publisher of online professional development courses. Nelson Croom creates bespoke e-learning resources and publishes a range of professional development courses. Its expertise lies in its ability to transform specialist and technical content into engaging learning.

Entry Requirements

You don't need any previous experience or qualifications to enrol on our CPD courses. That's because we believe in making home study - and a rewarding future - as accessible as possible. 

Where will I go from here?

CPD is central to the advancement of your personal goals as well the promotion of industry best practice. It is an opportunity to increase your knowledge and experience by encouraging routine reflection on experiences and learning and to further improve professionalism.

It also ensures that you keep up-to-date with policy and legislative changes therefore supporting organisational objectives and development.

Demonstrating your ongoing professional development is a requirement for most professional organisations e.g. The Chartered Institute of Purchasing & Supply (CIPS) Chartered Institute of Personnel and Development (CIPD) and The Chartered Institute of Marketing (CIM).

What will I gain?

On completion of your course you will be able to print off your Public Relations Certificate.

Assessment

While there is no formal assessment for the Public Relations course, a short test at the end of the three hours provides you with a certificate. 

What will I get?

Continuous Professional Development (CPD) is a program taken on by individuals which highlights their commitment to keep their professional expertise and knowledge up to date. It consists of activity designed to improve your attributes, know-how, understanding and skills. It supports your individual needs and improves professional practice.

Choosing to undertake a variety of CPD activities ensures you are able to take advantage of career opportunities as well as supporting alignment with organisational competencies and skills frameworks.

Benefits of CPD

  • CPD has numerous benefits to you and your company. Outlined below are a few selected examples of the benefits that will be gained.

Individual benefits:

  • The desire for continuous learning is a core competence valued by employers. By engaging in CPD you will show that you subscribe to this view and increase your credibility within your profession and organisation
  • As a result of employers looking kindly upon your willingness to engage in new learning, your career goals become much more realizable
  • CPD demonstrates your ability to manage change through keeping your knowledge and skills up to date on a regular basis
  • You will become much more efficient and productive by reflecting on your studies and highlighting areas for progression and expansion

Organisational benefits:

  • By taking responsibility for your own advancement and CPD, you can minimise the amount of resource required by your company
  • A skilled workforce enables staff to maximise their objectives, thus increasing the likelihood of achieving organisational objectives
  • As a consequence of companies supporting staff development, staff morale and performance are amplified
  • A positive image of the organisation is created by having a highly skilled, professional and motivated workforce

Study Period

90 days

Hours of study

3 hours

Support period

90 days

Course code

Y45

Course cost

£84.00

Additional fees

None

See your course content

Key Topics

  • Create positive exposure for your organisation, its brand and its products and services
  • Assess the value of your PR activities
  • Use PR to understand your competition
  • Make your surveys newsworthy
  • Develop skills for media interviews

 

The cost of the course is £84 and this is payable either by clicking Buy Now and buying online, or by phoning the telephone number at the top of the page and speaking to a course advisor.

Cancellation Policy

You have the right to cancel your order from the time of purchase, for a period of 7 days, provided you have not accessed the course. If you have worked through any of the course content you will not be able to cancel your order.