CPD Market Research

CPD Market Research

Our Market Research CPD course covers the basics of what market research is, why you need to carry it out, the different types of market research and how to get full value from your market research and make it work for you. A detailed understanding of your members, customers or clients is probably the most important foundation of your marketing strategy and marketing campaigns, so good market research is crucial to your success.

The three-hour Continuous Professional Development Market Research course contains the instructions for you to create a competitive advantage for your organisation. With information on market research methods, it also provides ideas on increasing sales, fundraising or membership recruitment by using existing data. Help is provided on selecting market research agencies, and on clearly defining and communicating the objectives of a market research project to ensure it remains focused and on track. You will also learn how to use market research to develop successful new products and services.

Target Audience

  • The Market Research course is suitable for professionals from different functional areas such as development, marketing, education and membership.

About Nelson Croom

  • Founded in 2000, Nelson Croom has rapidly grown into an award-winning developer and publisher of online professional development courses. Nelson Croom creates bespoke e-learning resources and publishes a range of professional development courses. Its expertise lies in its ability to transform specialist and technical content into engaging learning.

Entry Requirements

You don't need any previous experience or qualifications to enrol on our  CPD courses. That's because we believe in making home study - and a rewarding future - as accessible as possible. 

Where will I go from here?

CPD is central to the advancement of your personal goals as well the promotion of industry best practice. It is an opportunity to increase your knowledge and experience by encouraging routine reflection on experiences and learning and to further improve professionalism.

It also ensures that you keep up-to-date with policy and legislative changes therefore supporting organisational objectives and development.

Demonstrating your ongoing professional development is a requirement for most professional organisations e.g. The Chartered Institute of Purchasing & Supply (CIPS) Chartered Institute of Personnel and Development (CIPD) and The Chartered Institute of Marketing (CIM).

What will I gain?

On completion of your course you will be able to print off your Market Research Certificate.

Assessment

While there is no formal assessment for the Market Research course, a short test at the end of the three hours provides you with a certificate.

What will I get?

CPD has numerous benefits to you and your company. Outlined below are a few selected examples of the benefits that will be gained.

Individual benefits:

  • The desire for continuous learning is a core competence valued by employers. By engaging in CPD you will show that you subscribe to this view and increase your credibility within your profession and organisation
  • As a result of employers looking kindly upon your willingness to engage in new learning, your career goals become much more realizable
  • CPD demonstrates your ability to manage change through keeping your knowledge and skills up to date on a regular basis
  • You will become much more efficient and productive by reflecting on your studies and highlighting areas for progression and expansion

Organisational benefits:

  • By taking responsibility for your own advancement and CPD, you can minimise the amount of resource required by your company
  • A skilled workforce enables staff to maximise their objectives, thus increasing the likelihood of achieving organisational objectives
  • As a consequence of companies supporting staff development, staff morale and performance are amplified
  • A positive image of the organisation is created by having a highly skilled, professional and motivated workforce

Study Period

90 days

Hours of study

3 hours

Support period

90 days

Course code

Y44

Course cost

£84.00

Additional fees

None

See your course content

Key Topics

  • Create competitive advantage for your organisation
  • Increase sales, fundraising or membership recruitment by using existing data
  • Select a market research agency
  • Clearly define and communicate the objectives of the research project so that it stays on track
  • Use market research to develop successful new products and services

 

The cost of the course is £84 and this is payable either by clicking Buy Now and buying online, or by phoning the telephone number at the top of the page and speaking to a course advisor.

Cancellation Policy

You have the right to cancel your order from the time of purchase, for a period of 7 days, provided you have not accessed the course. If you have worked through any of the course content you will not be able to cancel your order.