CIM Professional Diploma in Marketing

CIM Professional Diploma in Marketing

The CIM Professional Diploma in Marketing is ideal if you are involved with managing the marketing process at an operational level and if you are looking to build on the knowledge you have already gained through the Professional Certificate in Marketing and have a future marketing management role in mind. The content of the course has been compiled following consultation with employers to ensure it is relevant to your marketing career.

The CIM Professional Diploma in Marketing is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for marketers, and is an advanced-level course. It will take your high level of marketing knowledge - perhaps from a marketing or business degree, or gained through years of workplace experience - and hone it to the level expected of a senior marketing manager.

You will explore marketing strategy and how it is applied to a general business context and evaluate the role of marketing planning and implementation in a range of marketing contexts. You will also learn to identify an organisation's marketing needs and assess resource capability to underpin the development of a business case to support marketing projects.

You'll explore the process of creating a brand and product portfolio and in putting together an effective marketing team. Once the Professional Diploma in Marketing course is complete, you'll have a high level marketing qualification that can boost your marketing career and take you into an operational or marketing management role.

Entry Requirements

As a minimum, the following qualifications or experience are recommended as the prerequisite for entry onto the Professional Diploma in Marketing:

The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)

Or

Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of credits come from marketing (ie 120 credits in Bachelors degrees or 60 credits with Masters Degrees)

Or

Experience in a marketing management role that has provided potential students with the ability to be able to demonstrate that they can meet the learning outcomes of the CIM Professional Certificate in Marketing if required to do so.

Where will I go from here?

This qualification has the potential to take your career in marketing to an operational or managerial level. Almost every business relies on skilled marketing managers, and you could find yourself in a position in anything from financial services and retail to sporting bodies and the arts. 

What will I gain?

On completion, you'll receive the CIM Professional Diploma in Marketing.

Awarding Body

As the world's largest organisation for professional marketers CIM plays a key role in training, developing and representing the profession. It delivers accredited, practice-based qualifications throughout the UK and international study centre network.

Assessment

During your course you will complete four written assessments provided by ICS. These assessments will fully prepare you for the four CIM assessments detailed below:

Marketing Planning Process

  • A work-based project that includes the preparation of a marketing plan based on different aspects of the marketing planning process.

Delivering Customer Value through Marketing

  • Three-hour unseen exam with a pre-seen case study.

Managing Marketing

  • A work-based assignment.

Project Management in Marketing

  • A work-based assignment requiring an in-depth study around project management relating to specific business activities.

There are now four opportunities each year to sit your assessments with CIM: March, June, September and December. Specific deadlines will vary depending upon when you choose to take your assessments - these will be explained to you as and when you go forward to a specific assessment.

What will I get?

Because we're experts in home learning, ICS knows about and offers all the support you need along the way.

You'll receive study materials that have been specially designed for distance learning by experts in your field of study, and you will work with step-by-step modules to guide your learning.

As a CIM Professional Diploma in Marketing student, you'll receive seven Marketing textbooks.

You'll also receive the opportunity to subscribe to the industry magazine The Drum for a specially reduced price of £52 (normally £172). This includes free access to the Marketing Industry Network (MIN).

You'll have access to an experienced personal tutor both online and over the phone, ready to help you with guidance and motivation.

You'll also be part of the ICS Online Student Community, where you'll have access to library materials and your account information, as well as vital links with your fellow students, with the chance to discuss your work, ask questions and make new friends.

Study Period

18 months

Hours of study

360 hours

That's equivalent to just over 4 ½ hours of study a week over the 18-month support period.

Support period

18 months

Course code

V10

Course cost

£949.00

Additional fees

There are CIM registration, exam and assignment fees that are additional to your course fees:

  • CIM Registration fee: £200 Affiliate Member (£125 for international students)
  • Assessment fees: £80 per assessment (£320 in total)
  • An annual renewal subscription is also payable.
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Key Topics

The course is divided into four separate units as follows:

Marketing Planning Process

  • Evaluation of the marketing planning process and its implementation in a range of marketing contexts including a detailed analysis of the internal and external marketing environments
  • Conduct a marketing audit and assess the findings in order to develop a marketing plan that is responsive to market and organisational changes and underpins the organisation's marketing strategy
  • Determine the importance of segmentation, targeting and positioning to develop effective strategies which are innovative, cost effective, valuable and maximise the potential of marketing opportunities successfully
  • Recognise the significance of retaining customers through relationship marketing

Delivering Customer Value through Marketing

  • Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
  • Develop and implement an effective and efficient channel management strategy reflecting the needs of stakeholders
  • Develop an effective and innovative communications strategy and plan that clearly delivers the organisation's proposition to the market, through effective segmentation and targeting of internal and external markets
  • Utilise an innovative and effective integrated marketing mix to reinforce the organisation's brand values, overall marketing proposition and competitive advantage
  • Determine customer requirements for product and service delivery to ensure the marketing proposition is customer-focused, efficient and effective

Managing Marketing

  • Recommend how a marketing function should be structured and managed to deliver competitive advantage
  • Prepare plans for showing how a team should be structured, selected, formed, managed and developed to demonstrate effective performance against objectives
  • Critically assess the organisation's resource needs and capabilities for the marketing team to manage marketing activities effectively and efficiently
  • Prepare appropriate budgets and accounting documentation to support the financial management of the marketing function its associated activities
  • Critically assess the ongoing financial situation including manageability of the budget, financial stability and success of the marketing function

Project Management in Marketing

  • Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of justified business cases, including risk assessment and mitigation strategies, to support marketing projects
  • Using project management tools and techniques, design, develop and plan significant marketing programmes effectively, in terms of quality, resource and delivery
  • Integrate a range of marketing tools and techniques to support the development and implementation of marketing projects
  • Monitor and measure the outcomes of marketing projects through the end-to-end project process

You can either pay for your course in full or opt for a monthly payment plan.

Course Fee: £949 (excluding discounts)

Or speak to one of our course advisors now for payment plans.

 

There are CIM registration, exam and assignment fees that are additional to your course fees:

  • CIM Registration fee: £200 Affiliate Member (£125 for international students)
  • Exam fees: £80 per assessment (£320 in total)
  • An annual renewal subscription is also payable.