The CIM Professional Certificate in Marketing is accredited by
the Chartered Institute of Marketing (CIM), the world's largest
organisation for marketers. It takes your existing knowledge of
marketing, possibly gained through completion of the CIM
Introductory Certificate or your experience in a junior marketing
role, and adds insights and a deeper level of understanding
marketing strategy and marketing techniques.
You will look more deeply into the role of marketing within
business and explore the effects it can have on commercial success.
While exploring the potential of market research, you'll learn how
to use it to improve customer communications and develop your
skills in analysing and interpreting data.
You will also look at the different marketing objectives within
the public, private and voluntary sectors. With this marketing
qualification, you'll have the skills you need to devise and
execute marketing activities and gain marketing credibility,
enabling you to progress to a higher level marketing role. You may
also choose to continue onto further CIM studies.
The Professional Certificate in Marketing is the equivalent to
the first year of a foundation degree and, as a minimum, the
following qualifications are recommended as the prerequisite.
You'll need to meet at least one of the following criteria:
Hold a CIM Introductory Certificate in Marketing (Level 2 or
3)
Or
Have an NVQ or SVQ Level 3 (equivalent to NGF Level 3)
Or
Have an NVQ or SVQ Level 4 in any other subject (UK - equivalent
to NGF Level 4 and above)
Or
Hold an International Baccalaureate (equivalent to NQF Level 3
and above) or a pass of the entry test onto Level 4
Or
Hold any general Bachelors or Masters degree.
This marketing qualification has the potential to take your
career in marketing to the next level. Almost every business relies
on skilled marketing support staff, and you could find yourself in
a position in anything from financial services and retail to
sporting bodies and the arts. You may also decide to extend your
training and undertake a more advanced CIM qualification
course.
On completion, you'll receive the CIM Professional Certificate
in Marketing.
Awarding Body
As the world's largest organisation for professional marketers
CIM plays a key role in training, developing and representing the
profession. It delivers accredited, practice-based qualifications
throughout the UK and an international study centre network.
During your course you will complete eight written assessments
provided by ICS. These assessments will fully prepare you for the
four CIM assessments detailed below.
- Assessment 1: an exam that will test your
understanding of the Marketing Essentials module
- Assessment 2: an exam that will test your
understanding of the Assessing the Marketing Environment
module
- Assessment 3: a written assignment that will
test your understanding of the Marketing Information and Research
module
- Assessment 4: a written assignment that will
test your understanding of the Stakeholder Marketing module
The exams for Assessments 1 and 2 will be sat at your local
authorised testing centre, while your assignments will be submitted
to ICS, who will forward them to CIM for marking.
Because we're experts in home learning, ICS knows about and
offers all the support you need along the way.
You'll receive study materials that have been specially designed
for distance learning by experts in your field of study, and you
will work with step-by-step modules to guide your learning.
As a CIM Professional Certificate in Marketing student, you'll
receive the complimentary textbooks: Essentials of Marketing, by J
Blythe, and four CIM study texts.
You'll also receive the opportunity to subscribe to the industry
magazine The Drum for a specially reduced price of £52 (normally
£172). This includes free access to the Marketing Industry Network
(MIN).
You'll have access to an experienced personal tutor both online
and over the phone, ready to help you with guidance and
motivation.
You'll also be part of the ICS Online Student Community, where
you'll have access to library materials and your account
information, as well as vital links with your fellow students, with
the chance to discuss your work, ask questions and make new
friends.
360 hours
That's equivalent to about 7 hours of study a week over the
12-month support period.
There are CIM registration, exam and assignment fees that are
additional to your course fees:
- CIM Registration fee: £120
- Online Exam fee: £70
- Assignment fee: £70
See your course content