BA (Hons) Business Management (Marketing)

BA (Hons) Business Management (Marketing)

If you are considering a career in marketing, the BA (Hons) Business Management (Marketing) degree course is ideal, allowing you to study marketing in the context of a business management course. You'll discover the many aspects that influence marketing plans and their success, including the price and packaging of a product or service, and the management of business resources and the impact of external factors. 

The BA (Hons) Business Management (Marketing) degree course combines a business management course with a study of marketing. You will learn about managing organisations and the environment in which they operate, and understand the role of business support functions such as HR, finance, operations and IT. At the same time you will gain a thorough understanding of marketing principles and will learn how to create, develop and implement marketing plans.

Entry Requirements

Studing for Business Module cannot be combined with UEL Modules SM1001 and FE1019

For full details on entry requirements for the BA (Hons) Business Management (Marketing) degree course please speak to one of our specialist course advisors on 0800 056 3983 who will talk you through the qualifications you need.

If English is not your first language, you will be required to have an IELTS score of 6.5 or above.

Where will I go from here?

Like other key business functions, there's always strong demand for marketing graduates in all types of industrial, commercial and financial organisations, as well as the public sector. You could find yourself working for a small independent or medium-sized company or for one of the larger blue chip companies, who tend to offer more structured training, experience and promotion opportunities. Alternatively, you could become your own boss working as a self-employed marketing consultant.  In whichever case, your BA (Hons) Business Management (Marketing) degree will equip you to meet the opportunities and challenges along the way.

What will I gain?

When successfully completing a module you'll gain 20 credits. In order to gain an Honours Degree you will need to obtain a total of 360 credits - 120 credits at each level. However, if you prefer to graduate early, you can choose from the following Intermediate Awards.

  • Ordinary Degree - 300 credits (15 modules)
  • Diploma of Higher Education - 240 credits (12 modules)
  • Certificate of Higher Education - 120 credits (6 modules)
  • University Undergraduate Certificate - 40 credits (2 modules)
  • University Undergraduate Associate Certificate - 20 credits (1 module)

Remember that whichever option you choose; you'll receive only one final award.

Assessment

There are a number of assessments that you complete as part of your studies and forward to your academic tutor for grading and comments.

You'll also take a summative assessment at the end of your module. Summative assessments include coursework, exams or a mix of both. Summative assessments take place three times a year and exam venues are located around the UK. Please note that there are additional summative assessment fees for each module.

What will I get?

Because we're experts in home learning, ICS knows about and offers all the support you need along the way.

You'll receive study materials that have been specially designed for distance learning by experts in business and marketing, and you will work with step-by-step modules to guide your learning.

You'll have access to an experienced personal tutor both online and over the phone, ready to help you with guidance and motivation.

You'll also be part of the ICS Online Student Community, where you'll have access to library materials and your account information, as well as vital links with your fellow students, with the chance to discuss your work, ask questions and make new friends.

Course code

K11

Additional fees

Please note that there are additional summative assessment fees for each module.

See your course content

ICS will support you on the first two modules of your programme with our friendly mentors and expert tutors. This will help you gain increased confidence and develop the necessary skills needed to succeed in your studies.

Level 1

Studying for Business

Raise your academic aspirations, engagement, and sense of achievement. This module will allow you to realise your full learning potential through the process of academic study itself, helping you develop recognisable transferable skills that will take you forward in your business career.

Key Topics

  • The nature of learning in a HE environment including regulations
  • Constructing and maintaining a Personal Development Plan
  • Academic integrity and the avoidance of plagiarism
  • Use of IT: Word, Excel, PowerPoint, Outlook and UEL Plus
  • Effective use of library resources
  • Interpretation and evaluation of written and numeric data
  • Team working and learning communities
  • Structure and composition of essays and reports, referenced using the Harvard system
  • Time management.

.

Business Environment

This module is designed to introduce you to business organisations, business environments and how economic change affects businesses. You'll cover everything from public and private sectors to profit and non-profit organisations. You'll also learn just how important changes in the national and global economic systems are to a business.

Key Topics

  • Types of public and private sector organisations (profit and not-for-profit organisations)
  • Legal and organisational structures of organisations
  • Organisational cultures and behaviour, organisational culture and organisational structure, culture external to the organisation
  • The goals and interests of organisations
  • Different levels of the organisation's external environment
  • The political, economic, socio-cultural, technological, legal and ecological dimensions to an organisation's external environment
  • Analysis of why changes in market prices important to the business occur
  • Why changes in the competitive environment of business occur
  • Why changes in national and global economic systems occur
  • How these changes affect businesses

 

Modules 3-18 offered by University of East London

Once you have successfully completed these initial modules you would be eligible to enrol for the full undergraduate programme if you wish.  UEL will directly provide the support you need as a distance learner to successfully complete your chosen degree programme. This will allow you to benefit from being a university student and a member of UEL's vibrant and diverse educational community. As a fully supported UEL student, you will enjoy greater access to our comprehensive range of services during your studies.

Level 1

  • Managing the Enterprise
  • Accounting and its Regulatory Framework
  • People, Organisations and Management
  • Governing Business Development

Level 2

  • Fundamentals of Marketing
  • Business Research Methods
  • SME (Small/Medium Enterprise) Marketing
  • Managing Diversity
  • Financial Reporting
  • Operations Management

Level 3

  • Project Planning and Personal Development
  • Consumer Behaviour and Research
  • Integrated Marketing Communications
  • Corporate Strategy
  • International Marketing Communications
  • Corporate Strategy
  • International Marketing Management
  • Project

 

At ICS, we make it as easy as possible for you to get started on the degree programme of your choice by enrolling you on two modules.

When you contact us we will take you through a pre-entry process.  Once you decide to proceed, you will then have a telephone interview with an ICS advisor, receive a 'pre-entry' pack with content such as a learning styles assessment and basic study skills information etc.

ICS will support you on the first two modules of your programme with our friendly mentors and expert tutors. This will help you gain increased confidence and develop the necessary skills needed to succeed in your studies.

Once you have successfully completed these initial modules you would be eligible to enrol for the full undergraduate programme if you wish.  UEL will directly provide the support you need as a distance learner to successfully complete your chosen degree programme. This will allow you to benefit from being a university student and a member of UEL's vibrant and diverse educational community. As a fully supported UEL student, you will enjoy greater access to our comprehensive range of services during your studies.

To find out more simply call 0800 056 3983  now.

 

BA (Hons) Degree)

1st Two Modules

Pre-entry fee

 £                        275.00

1st Installment

 £                        398.00

2nd Installment

 £                        398.00

3rd Installment

 £                        398.00

4th Installment

 £                        398.00

5th Installment

 £                        398.00

Successful completion of the first two modules will then enable students to complete the full undergraduate programme.

For further details please do not hesitate to contact us.